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    • 🇭🇺 Önéletrajz letöltése🇬🇧 Download my CV✉️ Email

    Hello,
    I'm Marcell Kovács

    🚀 Fueling your brand's journey to new heights – Ready for launch!

    🇭🇺 Hungarian versionContact meLinkedIn
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    Let me show you, what I can do

    My fields of expertise

    I am a fan of almost all areas of marketing, but I also have my favourites, where I feel really comfortable.

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    Marketing Automation, CRM

    Whether it's automating complex quotes, automating a marketing campaign or lead nurturing, I'm very comfortable in the field. Knowing the best methodologies and tools in the industry, I am sure that we can find an automation solution for anything.
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    Social Media Marketing

    I could clichédly say that social media presence is inescapable, and I wouldn't make any false claims. In addition to organic reach, I help you reach your real target audiences with precisely targeted ads and messages, whenever it's best and most interesting for them.
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    SEO

    Although search habits have changed significantly with the explosion of AI tools, search engine optimisation remains a key marketing issue. It is important that, in addition to the technical setup, content is designed and executed in a way that it is found at the top of search results.
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    Email Marketing

    Many people think that the age of eDMs is over, but it is important that a well-constructed email marketing system can support a company's customer relationship objectives and provide a communication channel that is independent of the specificities of the big technology companies' platforms, through subscribers managed in a proprietary database.

    Marketing Planning

    Really good and effective marketing work can only be done after a thorough marketing planning. Whether it is the launch of a new product or service, brand building, or even periodic promotional campaigns, it is critical that high-quality, detailed and well thought-out planning precedes implementation and that results are measured and reported back.

    Inbound Marketing

    The secret to attracting and retaining quality leads is to use a marketing and sales methodology that delivers the right message to the right prospects at the right time in a way that is perceived as a useful, interesting and positive experience for potential customers. This is where the Inbound methodology helps.
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    Copywriting

    As everyone wants to get their own messages and offers across to customers, the only way to stand out from the noise is with high-quality content and copy. Blog articles, downloadable publications, social media posts, advertising copy, video material: all of these require excellent copy.
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    Market Research

    Market research helps us understand our target audience, their needs, preferences and behaviour, so we can target and position our products or services more effectively. It reveals market trends and potential opportunities and threats, allowing us to stay ahead of our competitors.
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    New technologies (AI)

    Every day, new tools based on artificial intelligence are emerging, which can be applied to marketing as well. Whether it's for multimedia content creation, speeding up technical steps, or even customer service. They need to be known and used.
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    My education

    Although I started out as a computer programmer, then took a short detour into the field of business informatics and after some deliberation, I finally decided to pursue a more business oriented profession. I graduated as an economist with a degree in commerce and marketing from the University of Pécs.

    As I have always been interested in the world of IT and software, I can apply my high level technical skills, abilities and connections to my work.

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    University of Pécs -
    Faculty of Business and Economics
    (2011-2015)


    Economist with a degree in commerce and marketing BSc

    Since the Business Informatics degree was jointly run by PTE-TTK and PTE-KTK, I was able to continue my studies in Commerce and Marketing without any obstacles. Here, I finally got to know in detail exactly the professional areas that really interested me, such as marketing communication, online marketing opportunities, branding.

    My thesis, entitled "Promoting Ofotért's contact lens subscription system using online marketing tools", was graded with an excellent 97% and I successfully graduated in February 2015 with a degree in Economics in Commerce and Marketing.
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    University of Pécs -
    Faculty of Sciences
    (2011-2014)


    Business Information Technology BSc (passive)

    After completing my semesters at ELTE-IK, I continued my studies in Business Information Technology. The course was jointly started by the faculty of sciences and the faculty of business and economics, but unfortunately the curriculum at that time placed much less emphasis on economics than on programming courses. After 5 successful semesters where I got to know such useful, more business focused courses like ERP systems, database marketing possibilities, I passived my studies on the Business Information Technology major, and changed my major to Economist specialized commerce and marketing at the Faculty of Business and Economics.
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    Eötvös Lóránd University -
    Faculty of Informatics
    (2009-2011)


    Computer Software Technology (not completed)

    I started my university career at ELTE-IK as a computer programmer, but after 3 semesters I decided that I was more interested in business software and business IT than high-level mathematics. I made the final decision after completing an elective course taught by an external SAP instructor: I should to interrupt my studies and enrol in the Business Information Technology course at PTE-TTK.
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    From multinational to SME

    Work Experience

    After a 4-month internship in a multinational company, I joined a software development and consultant SME as a Content Manager. 1 year and 10 months later, I reached the position of Head of Marketing, where I was responsible for the company's marketing processes and managing the work of the colleagues in charge of marketing for almost 7 years. Currently I work as a Senior Marketing Consultant at a Digital Marketing Agency.

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    5️⃣ Senior Marketing Consultant -
    Meraki Digital Marketing Agency

    Oct 2024 -

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    4️⃣ Head of Marketing -
    Crosssec Solutions

    Oct 2017 - Sept 2024


    As Head of Marketing, I was responsible for managing my direct colleagues, planning the marketing and communication strategy for the company and our products, and supporting sales.

    I was responsible for coordinating work with external business partners, supervising marketing activities, delegating and completing tasks.

    I represented the company for almost a year as a personal contributor within BNI, during which time I also held a mentoring position.
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    3️⃣ Experienced Marketing Manager
    Crosssec Solutions

    Feb 2017 - Oct 2017


    As an experienced marketing manager, I was responsible for planning our marketing campaigns, marketing strategy, social media communication, inbound strategy and branding of our products.

    I was also part of the company's product team, so I was involved in developing feature ideas, UX-related tasks, workflows and testing.

    I had a direct role in the implementation, configuration, process and automation design and operation of the Hubspot CRM Marketing and Sales system.
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    2️⃣ Content Manager - Crosssec Solutions

    Feb 2016 - Feb 2017


    As a content marketing manager, my main task was to write articles and downloadable material for our company blog in Hungarian and English.

    In addition to managing the blog and social media channels and ads (Facebook, LinkedIn, Instagram), I also supported sales and worked on other general marketing tasks, while doing market research tasks as well.

    With the help of my direct manager, we established the Inbound Marketing strategy within the company. I wrote several whitepapers, presentations, newsletters and free e-books.
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    1️⃣ Marketing Intern - GrandVision Hungary

    Jun 2015 - Oct 2015


    My internship was spent at GrandVision Hungary Kft, where I was involved in the online marketing activities of Ofotért, as well as in the organizing and scheduling of promotions and campaigns.

    My main tasks were market research and finding new media opportunities for the company. I was involved in key product promotion projects, did market research and business analysis.

    But what do others say?

    Recommendations

    A few words from colleagues and partners

    Outstanding performance

    In just over a year and a half, Marcell has progressed from Content Manager to Head of Marketing at Crosssec Solutions. He is always intelligent, insightful and produces quality work. He keeps up to date with what's happening in the industry, handles creative types well, and has excellent time management. An excellent business communicator who effectively represents the company's interests.
    Tamás HetesiChief Technology Officer
    (Bregner NL)

    A marketing and technology combo

    Marcell is an excellent marketing professional who works with precision and attention to detail. His ability to combine economics, technology and current events helps him make well-informed decisions. He is at home with technology and privacy issues, and we have also been able to work exceptionally well together on product development tasks.
    István BeregszásziSenior Software Developer
    (Prezly)

    Outstanding performance

    During his internship at Grandvision Hungary, Marcell has performed outstandingly. He successfully applied his excellent communication skills and IT knowledge to produce market research reports that contained accurate and useful data. He approached daily tasks in a creative and innovative way, making useful suggestions for improvement. The company was fully satisfied with his work.
    Zoltán LerchHR Manager
    (Eaton EMEA)

    I highly recommend Marcell

    I can highly recommend Marcell, who I have had the opportunity to work with on several projects. He is an excellent marketing professional with a deep knowledge of technology and an interest in the latest technology trends. This is especially important in today's digital world, where successful projects often require close collaboration between marketing and technology professionals.
    Gergely LaborciSenior Software Engineer
    (PTE-MIK / Affinity Works)

    Courses and training

    Certificates

    As one of my main projects was to introduce the inbound marketing method and the Hubspot marketing and sales software to the company, I have completed a significant number of Hubspot exams among my professional certifications, which I renew annually.

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    Inbound Marketing Certified

    Hubspot Academy
    Issued: 2024 July - Exp.: 2026 Aug

    Credential ID:
    e3e1f8b3f17441578ec0ecaef435610a    Certification
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    Digital Marketing Certified

    Hubspot Academy
    Issued: 2024 July - Exp.: 2025 Aug

    Credential ID:
    edb7f52c0dd7499cb839f58a60980e00    Certification
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    Contextual Marketing

    Hubspot Academy
    Issued: 2024 July - Exp.: 2025 Aug

    Credential ID: 08a7913e6edc411ebff6901de52e4ba3    Certification
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    Process Engineer Training

    Kvalikon Kft. - Issued: 2020. Jan
    Credential ID: 2019/166

    English B2 Economics and management

    Szent István Egyetem - Issued: 2015
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    Copywriting Training

    Kreatív Kontroll Kft. - Issued May 2021
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    Hubspot Marketing Hub Software

    Hubspot Academy
    Issued: 2024 July - Exp.: 2025 Aug

    Credential ID:
    51d79b0e0db04b65b6ddf6b26d5553e7    Certification
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    HubSpot Sales Hub Software

    Hubspot Academy
    Issued: 2024 July - Exp.: 2026 Aug

    Credential ID:
    3af08cc04ad9449a9bfc7ec22cf49f3b    Certification
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    Social Media Marketing Certification II.

    Hubspot Academy
    Issued: 2024 July - Exp.: 2026 Aug

    Credential ID:
    50061ef7d4834410bf91e48fdd761675    Certification
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    Complete GDPR Certification

    Udemy
    Issued: 2024 July

    Credential ID: UC-4fdd6360-8055-4326-a722-fd43d7d0d17f    Certification
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    Email Marketing Certification

    Hubspot Academy
    Issued: 2024 July - Exp.: 2026 Aug

    Credential ID:
    d77b7cdd2caf4717aec98f5d58661cd3    Certification
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    Inbound Sales Certification

    Hubspot Academy
    Issued: 2024 July - Exp.: 2026 Aug

    Credential ID:
    3323f5574ec24f349446f544299a9bd2    Certification
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    SEO II. Certification

    Hubspot Academy
    Issued: 2024 July - Exp.: 2026 Aug

    Credential ID:
    e6b6f3b228e54eaa89a1634f82e9614e    Certification
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    Digital Advertising

    Hubspot Academy
    Issued: 2024 July - Exp.: 2025 Aug

    Credential ID:
    2c4dbb05324441eea1cf378b0e7bb649    Certification
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    Content Marketing

    Hubspot Academy
    Issued: 2024 July - Exp.: 2026 Aug

    Credential ID:
    fc419d4562a544749c0f0b83906f2e4e    Certification

    I have uploaded my additional certificates to my LinkedIn profile. Click the button to check them.

    linkedin.svgLinkedIn
    Work in English
    Mainly in the Pécs area, or remotely
    Ethical, legal and GDPR-compliant marketing